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Welcome to Crooked Tree Creative, where creativity and business seamlessly intertwine to empower artists and musicians on their journey to success. Founded by Elle Lively, a seasoned Music Manager, Consultant, and Producer with a decade of industry experience, Crooked Tree Creative is your partner in turning artistic dreams into reality.

Elle's passion lies in the strategic development of artists, offering services that range from music business consultations to project management, website design, and one-sheet creation. With a commitment to breaking free from the "starving artist" mentality, Elle's motto, "ask for what you need," encapsulates the proactive approach taken at Crooked Tree Creative.

Elle Lively's impact on the Michigan music scene extends beyond her consultancy. She founded the Michigan Music Alliance, a nonprofit dedicated to providing accessible music business education and fostering collaboration among musicians. Elle is also an active member of the Music Managers Forum and contributes her expertise to various prestigious competitions and educational programs.

Notably, Elle's work has been recognized by renowned publications such as NPR, The Grand Rapids Business Journal, and MLive, establishing her as a go-to authority in Michigan's music landscape. Her commitment to empowering female and non-binary artists is exemplified through projects like Decades of Love and Women of Rock, designed to promote collaboration and creativity.

At Crooked Tree Creative, we offer consultation services covering a wide range of topics, including brand building, long-term planning, collaboration opportunities, and much more. We're here to guide artists, enhance their skills, and provide the specific advice they need to thrive.

Our project services encompass website development, release planning, album artwork, PR and radio campaigns, playlisting, LLC setup, biographies, press releases, one-sheet and pitch deck design – all tailored to elevate your brand and amplify your music's reach.

In the bustling world of music and artistry, the line between creativity and business can be challenging to navigate. At Crooked Tree Creative, you're not alone on this journey. Together, we aim to make your dreams a reality. So, whether you're seeking inspiration, skills enhancement, or strategic advice, our door is always open, ready to partner with you and help you achieve your fullest potential. Let's make it happen.

In the bustling world of music and artistry, the tightrope between creativity and business can be a challenging one. You're not alone in this journey. Whether you need inspiration, skills enhancement, or specific advice, our door is always open. We pride ourselves on partnering with artists, guiding them, and ensuring they always have the help they seek. While you bring your art, we bring our expertise in various facets of the music industry. Together, we aim to make your dreams a reality.

Consultation Services:

Consultations are 60 minutes long and available virtually, or in person in the West Michigan area. Slots are limited per month and start at $100.

Popular Focus Topics:

  • Brand Building: Define and refine your artist identity.

  • Long-Term Planning: Charting your artistic journey.

  • Collaboration Opportunities: Connect and create with like-minded artists.

  • Merchandising: Elevate your brand with merchandise.

  • Album Release Strategies: Ensure a successful album launch.

  • Growing Your Fan Base: Strategies to expand and engage with your audience.

  • Tour Preparation: Get gig-ready with comprehensive guidance.

  • Organization & Time Management: Maximize productivity without sacrificing creativity.

  • EPK Development: Curate an impressive electronic press kit.

  • Sync Licensing: Get your music in films, commercials, and more.

  • Setting Up Royalty Collection: Monetize every play and performance.

Project Services:

To get a quote for your project, contact us below. FYI: Our websites are affordable and customizable! 

  • Website Development: Starting anew or giving your site a facelift, we've got you covered.

  • Release Plans & Project Management: From brainstorming to basking in your release's success.

  • Album Artwork: Artistic visuals that resonate with your music's soul.

  • PR Campaigns: Tailored campaigns to get your story heard.

  • Radio Campaigns: Elevate your music's reach across the airwaves.

  • Playlisting: Expertly curated tracks for the best listening journeys.

  • LLC Set Up: Safeguard your music and brand.

  • Biographies & Press Releases: Narrate your story compellingly.

  • One Sheet Design: Consolidate your achievements impressively.

  • Pitch Deck Design: Communicate your idea effectively.

Booking & Payment Policy:

To ensure our commitment and preparation for your journey, all consultations are secured with a 50% non-refundable deposit via PayPal or Venmo. We encourage you to connect with us, and together, let's paint your artistic horizon brighter than ever.

Consult/Quote Request

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